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Mon December 30, 2013

As The Year Closes, A Concert Hall Remains Empty

Originally published on Sat December 28, 2013 6:54 pm

Three hundred sixty-five. That's the number of days the Minnesota Orchestra will have gone without playing in its concert hall in 2013. The orchestra became the unwitting poster child for labor strife in the classical music world — and, to some extent, an emblem of the problems facing non-profit arts institutions across the country.

In October, conductor Osmo Vänskä led the locked-out musicians one last time, just days after he'd resigned as music director because of the conflict. For his final encore, Vänskä chose the Valse triste by Sibelius, and asked the audience to withhold applause at the end of the piece.

Many in the audience stood sobbing as Vänskä walked off the stage in silence.

Gary Hanson, executive director of the Cleveland Orchestra, says the root of the Minnesota conflict lies in a challenge facing all major orchestras.

"Without artistic excellence, nothing else will work," Hanson says. "But in order to maintain artistic excellence, everything else has to work."

The music has to be world-class, but so does the fundraising, the ticket sales and everything else behind the scenes. That was happening in Minnesota — but then came the economic downturn in 2008, a year after the musicians received a hefty pay raise. They gave some of it back, but management says it has to cut salaries even more. Musicians say top players will leave, and some already have, threatening the very artistic quality they need to attract audiences and funders. This kind of problem, Hanson says, could strike anywhere at any time.

"Any orchestra could slide off the road into the ditch the way Minnesota has done," he says.

While some foundations have shifted support from arts to social causes, ticket sales are also down in part because of web-based entertainment. This transition has led to a string of crises at orchestras across the country, from Indianapolis to Chicago to Colorado.

Yet there is optimism, even in a city that's facing bankruptcy. Anne Parsons, president and CEO of Detroit Symphony Orchestra, acknowledges that her organization experienced a bruising six-month strike just a couple of years ago.

"We balanced our budget for the first time since 2007, and that was no small feat," Parsons says.

Now, the DSO has a 10-year plan to raise $30 million a year. Parsons says accessibility is crucial, with concerts outside of the orchestra hall in surrounding neighborhoods and online. Last year, 300,000 people watched free DSO webcasts.

"That's how people entertain themselves," Parsons says. "All kinds of things are happening there, and if you want to be relevant, you need to be there. You need to be on that platform, in that digital space."

Audience growth is vital for major orchestras. The Baltimore Symphony Orchestra has launched a successful series of concerts in the Washington, D.C., suburbs, while the Cleveland Orchestra has a popular annual residency in Miami.

The Saint Paul Chamber Orchestra began playing concerts in the community a decade ago. It also cut ticket prices, which led to a 30 percent increase in attendance. Bruce Coppock, president of SPCO, designed Cleveland's Miami residency. He says Saint Paul now offers a package like a museum membership.

"If you pay your $5 a month, you can come to any SPCO concert, as long as there's a ticket available," Coppock says. "It's a radical idea and raised a lot of eyebrows, but it's been enormously successful."

The SPCO went through its own lockout this past year, resulting in salary cuts for musicians. A third of the 32-member orchestra took early retirement.

But now, Coppock says, musicians and management are working together. In fact, one of them — principal second violin Kyu-Young Kim — is now in management. He's senior director of artistic planning while still playing in the orchestra. Coppock says this kind of personal investment leads to a richer musical experience.

"Musicians who are engaged in the life and long-term health of their organizations — their employer, if you will — will play better concerts, there is no question in my mind," he says.

According to Jerry Kern, co-chair of the Colorado Symphony, something similar is happening within his own orchestra's board. Two years ago, Colorado faced financial collapse and a majority of the board of trustees quit. That change led to a new organizational dynamic.

"We have nine musician trustees," Kern says. "The musicians control the artistic content. The musicians have a majority of the people on the artistic committee."

But in Minneapolis, musicians and management are not talking. The locked-out players of the Minnesota Orchestra recently announced a 10-concert spring season, including appearances by Itzhak Perlman and Joshua Bell. So far, no new negotiations have been scheduled.

Copyright 2014 Minnesota Public Radio. To see more, visit http://www.mpr.org/.

Transcript

ARUN RATH, HOST:

It's ALL THINGS CONSIDERED from NPR West. I'm Arun Rath.

We're ending 2013 with a series of stories about numbers - numbers that tell us something about the year gone by. Today, that number is 365. That's the number of days the Minnesota Orchestra did not play in Orchestra Hall this year. The musicians have been locked out for 15 months in a labor dispute with management. Minnesota Public Radio's Euan Kerr reports on how this does and does not reflect what's going on at orchestras across the country.

EUANN KERR, BYLINE: In October, Conductor Osmo Vanska led the locked out musicians one last time just days after resigning as music director because of the conflict.

(SOUNDBITE OF MUSIC)

KERR: For his final encore, Vanska chose the Valz Triste by Sibelius, asking the audience to withhold applause at the end of the piece.

(SOUNDBITE OF MUSIC)

EUAN KERR, BYLINE: Many in the audience stood sobbing as Vanska walked off the stage in silence. The root of the Minnesota conflict lies in a challenge facing all major orchestras. The executive director of the Cleveland Orchestra, Gary Hanson, puts it this way.

GARY HANSON: Without artistic excellence, nothing else will work. But in order to maintain artistic excellence, everything else has to work.

KERR: The music has to be world class, but so does the fundraising, the ticket sales and everything else behind the scenes. That was happening in Minnesota. But then came the economic downturn in 2008, a year after the musicians got a hefty pay raise. The musicians gave some of it back, but management says it has to cut salaries even more. Musicians say top players will leave, threatening the very artistic quality they need to attract audiences and funders.

HANSON: Any orchestra could slide off the road into the ditch the way Minnesota has done.

KERR: Some foundations have shifted support from arts to social causes. Ticket sales are down in part because of Web-based entertainment. And that's led to a string of crises at orchestras around the country - from Indianapolis to Chicago to Colorado. Yet, there is optimism, even in a city that's facing bankruptcy.

ANNE PARSONS: We balanced our budget for the first time since 2007, and that was no small feat.

KERR: Detroit Symphony President and CEO Anne Parsons acknowledges her organization experienced a bruising six-month strike a couple of years ago. But now, the orchestra has a 10-year plan to raise $30 million a year. Parsons says accessibility is crucial with concerts outside Orchestra Hall in the neighborhoods and online - 300,000 people watched free DSO webcasts last year.

PARSONS: That's how people entertain themselves, all kinds of things are happening there. And, and if you want to be relevant, you need to be there. You need to be on that platform, in that digital space.

KERR: Audience growth is vital for major orchestras. Baltimore has launched a successful series of concerts in the Washington, D.C., suburbs. Cleveland has a popular annual residency in Miami. The Saint Paul Chamber Orchestra began playing concerts in the community a decade ago. It also cut ticket prices and attendance increased by 30 percent. SPCO President Bruce Coppock, who designed Cleveland's Miami residency, says St. Paul now offers a package like a museum membership.

BRUCE COPPOCK: If you pay your $5 a month, you can come to as many SPCO concerts as long as there's a ticket available. It's a radical idea and raised a lot or eyebrows. But it's been enormously successful.

KERR: The SPCO went through its own lockout this past year, resulting in musician salary cuts. A third of the 32-member orchestra took early retirement. But now, Coppock says musicians and management are working together. In fact, one of them, principal second violin Kyu Young Kim, is now in management. He's senior director of artistic planning while still playing in the orchestra.

COPPOCK: Musicians who are engaged in the life and long-term health of their organizations, their employer, if you will, will play better concerts. There's no question in my mind.

KERR: Something similar is happening at the Colorado Symphony, according to Jerry Kern the co-chair of that orchestra's board. Two years ago, Colorado faced financial collapse and a majority of the board of trustees quit. Now...

JERRY KERN: We have nine musicians trustees. The musicians control the artistic content. The musicians have a majority of the people on the artistic committee.

KERR: Back in Minneapolis, musicians and management are not talking. The locked-out players of the Minnesota Orchestra recently announced a 10-concert spring season, including appearances by Itzhak Perlman and Joshua Bell. So far, no new negotiations have been scheduled. For NPR News, I'm Euan Kerr in St. Paul.

RATH: You can hear the final encore conductor Osmo Vanska performed with the Minnesota Orchestra on our website, nprmusic.org. Transcript provided by NPR, Copyright NPR.