The Cleveand Orchestra http://wrti.org en Amidst Strikes, Lockouts and Deficits, Some Good News From The Orchestra World http://wrti.org/post/amidst-strikes-lockouts-and-deficits-some-good-news-orchestra-world <p>Today, many orchestras around America are experiencing extreme financial problems. Yet, as WRTI’s Jim Cotter reports, one ensemble is bucking the trend.</p><p>Strikes, lockouts and deficits.&nbsp; Throughout the past year in particular, tales of rancor between musicians and&nbsp; management, financial shortfalls, and dwindling audience numbers have been the dominant headlines about classical music.</p><p>Though agreements have been reached &nbsp;in Philadelphia, Detroit, Indianapolis, Atlanta, Pittsburgh, and St. Louis, locked out musicians at The Minnesota Orchestra and the St. Paul Chamber Orchestra have yet to begin their seasons.</p><p>There are some bright spots: The New York Philharmonic, now the world’s most industrious orchestra, is reporting a bumper year for fundraising while the National Symphony in DC quietly negotiated and signed a new four-year agreement with its musicians.</p><p>The most notable good news, though, comes from the Cleveland Orchestra.&nbsp; In the final months of 2012, it saw a remarkable 47% increase in attendance at Severance Hall, much of it made up of younger concert goers.&nbsp; In addition, the orchestra is reporting a year-on-year increase in revenue of 24%.</p><p>The Cleveland&nbsp; Orchestra’s chief marketing officer is Ross Binney. He says this upswing is not just about good marketing.</p><p><em>We’re certainly having some fun on the marketing side, but I think we’re seeing a slight pickup in the economy, perhaps, and our diversified programming is certainly at the forefront of that regeneration.</em></p><p>In addition the orchestra has made a concerted attempt to attract music students from local schools, colleges and conservatories</p><p><em>We’ve employed some student ambassadors who are promoting us heavily.</em></p><p>Meantime closer to home, classical audiences&nbsp; in the first state were relieved to be able to return to the &nbsp;concert hall as the Delaware Symphony Orchestra recently began its season after a three month delay.</p><p> Mon, 04 Feb 2013 11:02:00 +0000 Jim Cotter 5088 at http://wrti.org Amidst Strikes, Lockouts and Deficits, Some Good News From The Orchestra World